Project Description

Izzat Marji Group – HENCO Pipes “The Power of Metal” Ad Campaign

This Ad specifically targets the plastic pipe market in a heads-on competition. So it is METAL vs. PLASTIC as this multilayer pipe contains an aluminum shield and is far superior to the existing plastic pipes on the market and is in the same price range. It delivers a strong message about the power of metal, it speaks to engineers in technical lingo and to the general public as a brand awareness ad, and ultimately tie the HENCO brand to the already established Izzat Marji brand.

Gold Award Winner in the IAA – Jordan Advertising Awards 2007 Competition;

Home Appliances Category; Client Izzat Marji & Sons Co. HENCO Water pipes “The Power of Metal” Campaign.