Project Description

The Pathways to Professionalism scheme promotes a new and progressive approach to professional training for skilled and professional employees in the tourism and hotel industry.  This branding was designed for USAID Building Economic Sustainability through Tourism Project ( and is implemented by them in partnership with the Ministry of Tourism and Antiquities and the Vocational Training Corporation. 

The logo emphasizes the ‘path’ that leads to excellence, which is the essence of the program.