Project Description

Jordan Applied University College of Hospitality and Tourism (JAU) Branding Design

This project was probably the most comprehensive branding design exercise we did. We designed a simple logo for this hospitality and hotel education college, but with an unusual twist. The main logo itself is a very simple logotype (JAU) with a rising sun emblem.  But then we added a secondary logo brand mark ‘redefining hospitality’ which took an importance of its own.  The synergy between the main logo and the secondary brand mark, combined with an energetic and vibrant branding design scheme created a remarkably successful brand that is still alive today – two decades on.

The client asked us to design and produce almost every possible item in a short period of time. From basic stationery, to curriculum brochures, posters, flyers, folders, mousepads, CD covers, flags, stamps, certificates, exhibition booth popups, giveaways and many more.  We also art directed the photography for this project. This project is one of our truly cherished branding design projects at Creations.