Project Description

This cafe at the entrance of the Amman Citadel is the most prominent archaeological site in Amman. The cafe was transformed from a small grocery like shop to a world-class cafe overlooking the panoramic views of Amman Citadel site. A complete branding design for the cafe was done with matching interiors themed using old image of Amman in the 1950’s depicting public and civic life back then. The design resulted in a complete transformation in the operation, image and visitor experience there.

Designed by Zaid Masannat during tenure at USAID/Building Economic Sustainability through Tourism Project.